Tourism and language

Introduction Tourism is beneficial to any country’s economy. It brings people from different cultural backgrounds together. In addition, it connects people who speak different languages. Tourists visit sceneries for various reasons. In this regard, they find themselves in unfamiliar environs.Advertising We will write a custom research paper sample on Tourism and language specifically for you for only $16.05 $11/page Learn More Sometimes tourists face obstacles in their line of activities. These include language barrier, different cultures, remote areas, hostile natives, poor infrastructure, and meager facilities, among others. These are essential elements for successful tourism excursion. However, of great concern to tourist industry is language barrier. Language is very important as it ensures effective interaction and communication with the locals. Language is therefore very important in tourism as it acts as the gateway to local environment. In essence, effective tourism cannot be achieved without proper communication channels. Various countries have initiated language-training centers for minimizing language barrier. This paper will explore various articles on tourism and language. It will also seek to establish its significance in tourism (Jayaprabha and Saredha 267-282). Tourism and language Tourists visit different sites all over the world annually. Most people in Europe and America take time off visiting various sceneries throughout the world. Countries like Egypt, Kenya, Dubai, the United States, and Brazil, among others receive millions of tourists each year. Moreover, due to their varying origins, they speak different languages that require translation for better understanding. In most cases, tourists take time to learn the language of their hosts. This enables them to interact best with the hosts. In some instances, they use tourist guides as interpreters. However, this does not offer better cultural bonding than the former. Tourism language is therefore essential for all prospective tourists. Tourists who wish to visit the United States usually take English tests to allow for good interaction with the hosts. Moreover, those that go to countries in Asia and Africa also take the opportunity to learn local languages like Swahili, mandarin, and Arabic, among others (Cheng, Li, Petrick, and O’Leary 53-61). Scholarly article Remodeling a changing language of tourism: from monologue to dialogue and trialogue This article, by Graham, gives a description of the remodeling of tourism language. Graham gives an account of the top-down approach utilized in the earlier decades of tourism. During these periods, instructions were taken from above, that is from the industry without negotiation by the tourists or the toured.Advertising Looking for research paper on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More In fact, tourists would i ncur avoidable expenditure in this structure of management. Tourism industry was therefore framed in accordance with the social control that existed during these periods. The author goes on to state that tourism language was articulated in a monological discourse as well as in unilateral with little chance of diversion. However, this has since changed with the advent of technological advances. Digitalization of communication has proved significant in changing the modernist project witnessed in the nineties. This has allowed for a shift from top down approach to an interactive setup (Dann 59-70). Technological advances such as the advent of the internet, among others, has brought about these changes since customers are able to channel their complaints through the digitized forum for better handing of their grievances. Present evidences show complete transformation of tourism language due to the digitalized communication system. This has brought about egalitarianism as well as ethos o f dialogue, which was once none existent. Moreover, even trialogue can be done successfully in the current situation. In essence, the author gives an account of the changes that have occurred in tourism language over the past century. He therefore concludes that a better democratization has been achieved with the shifting paradigm of media in tourism language. The article is well researched with sources from credible journals among other references. Graham has written numerous publications on tourism and existing trends. He has a deep understanding of the industry and he has done well to relate its complexities with regard to social control. Tourism language has therefore undergone numerous changes over the past century (Dann 59-70). Web article Central America’s language tourism The article emphasizes on the importance of English to groups like Spanish, Italians, and French who attend English classes in Britain. In the process, they see great sceneries and they are referred to as language tourists. This is similar in other cities such as Antigua, Granada, and Leon, among others. These cities have beautiful sceneries that attract large groups of language tourists. For instance, the article gives a description of the happenings in London during summer, when language tourists flock London. During their visits, some of the tourists catch a glimpse of Big Ben and the queen, among others.Advertising We will write a custom research paper sample on Tourism and language specifically for you for only $16.05 $11/page Learn More They also get an opportunity to interact with locals, which provide them with a combination of learning, culture, and fun. Those who go for Spanish language schools have several tantalizing locations to visit. These include old towns, Mayan lakes, volcanoes, and hammocks among other popular routes for tourists (Mulcair 1). The article also talks of the splendid locations for studying Spanish language at afford able prices. Moreover, it gives tourists an opportunity to interact with the locals in those areas. Hospitality in such areas is essential for it has increased the number of language tourists in those towns. The author goes on to describe possible tourist attraction centers that thrive in Central America. In addition, Mulcair provides listeners with tantalizing elaboration on language tourism in Central America (Lewis 1). The article is well researched by a BBC correspondent who has experience in writing tourism articles. Moreover, the article is balanced with exquisite description of events in intriguing manner. The article also gives fact on old colonial towns in Central America that drives tourism. In addition, it gives details on tourism routes that pass through Mexico. The article; therefore, emphasizes on the importance of language in tourism. It gives evidence of language tourism as a show of this fact (Mulcair 1). Opinions Translating your tourism website in other languages – is it worth it? This article talks about translation of tourism website into different languages to enable access from various people. This is important in tourism since its essence is to invite as many different people as possible. Wintle goes on to describe the various options utilized by website owners to access people from different cultures and languages. In this regard, the author gives a vivid description of the differences that exist between simple translation and multilingual websites. The author does this by exploring the advantages and disadvantages of all the methods provided. Firstly, Wintle explores a simple translate which is also known as Google translate. This method involves on the fly translation of website information by Google translate. Wintle gives its advantages as quick and easy to use. However, the article also mentions its disadvantage as inaccurate. Moreover, search engines cannot pick it. Its presence in other countries is also limited (Wintle 1 ).Advertising Looking for research paper on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More The next option that the author describes is known as the multilingual site. In this case, one or more pages of a website are translated into other languages. It has the advantage of allowing for indexing by search engines. This helps in attracting more traffic and hence tourists. This option incurs a high cost and may be complex to materialize given that each page may require translation. The third option, as Wintle says, is the dedicated websites for each target market. In this case, websites are translated in accordance with the required target language. Wintle believes that this is the best option although it has its associated costs that are quite high. Nonetheless, Wintle agrees that tourism websites require translation into various languages to attract more tourists. The paper is based on Wintle’s opinion, which is derived from research. This viewpoint is quite understandable given the level of explanation and depth involved. Language is therefore quite essential in to urism (Wintle 1). Popular information source English for tourism This article, by Hardwick, emphasizes on the importance of English as an international language. In fact, she states that the language is essential for anybody who deals with tourists from any part of the world. She therefore goes on to elaborate on a course that introduces various aspects of the language for tourism purposes. In this regard, the article tackles the main points in English. Likewise, it emphasizes on essential vocabulary to enhance service delivery in tourism industry. In addition, the article gives description of English for tourism on various areas. These include hotel English, airlines, ethical tourism, destinations, responsible tourism, and business travel, among others. It encourages both tourists and the industry to invest in English as it improves understanding. The website also contains articles written by other professionals like Richard Sidaway, among others. The article contains important inf ormation on hotel amenities that are common in various hotels around the world. In this respect, it tries to educate tourists and tourist guides to have such information at hand for better service delivery in the tourism industry (Hardwick 1). The British council website is a popular information source where various people who range from tourists to students research information that are related to travel requirements and English tests, among others. Information provided in this website must therefore be credible to ensure that only correct information relating to travel and tourism is taken. This source is therefore credible despite not having references as may be given in other scholarly articles. Moreover, information received in the article is meant for a wide range of people. This requires use of understandable language. In this regard, the article has used simple language for universal use and understanding. In addition, the article uses facts based on observations made throug hout the recent past. For instance, English language is well known to be utilized in almost every part of the world (Hardwick 1). Conclusion Tourism and language are inseparable. Language complements tourism and the converse is true. Tourism has developed over the years to allow for interactive liaison between the stakeholders involved. Moreover, it has abandoned the top-down approach previously observed. The articles are quite essential in giving an in-depth description of the relationship between tourism and language. Moreover, they attribute these changes to technological advances that have brought about globalization. In essence, understanding of various languages is essential for success in tourism industry (Hemingway 1). Works Cited Cheng, Chia-Kuen, Li, Xiang, Petrick, James, and O’Leary, Joseph. â€Å"An examination of Tourism Journal development.† Tourism management. 32.1 (2011): 53-61. Web. Dann, Graham. â€Å"Remodeling a changing language of tourism: from monologue to dialogue and trialogue.† Pasos. 10.4 (2012): 59-70. Web. Hardwick, Carolyn. English for tourism. 2012. Web. Hemingway, Alexandra. Using your language skills: Hospitality and tourism. 2012. Web. Jayaprabha, Palanisamy and Saredha, Arumugam. â€Å"Automatic conversion of web content into ontology-based resource description language for tourism domain.† International Journal of innovation and learning. 12.3 (2012): 267-282. Web. Lewis, Benny. Where are all the language tourists? 2012. Web. Mulcair, Amy. â€Å"Central America’s language tourism.† BBC. 28 February 201: 1. Travel. Web. Wintle, Fabienne. Translating your tourism website in other languages – is it worth it? 2012. Web. This research paper on Tourism and language was written and submitted by user Marisol Villarreal to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Romanticism in music essays

Romanticism in music essays Romantic music reflected the profound changes that were taking place in the nineteenth century at every level of human existence. The Industrial Revolution saw the creation of cheaper, more responsive instruments and technical improvements that strongly influenced the sound of Romantic music. Improved manufacturing techniques resulted in the piano acquiring a cast- iron frame and thicker strings which produced a deeper tone. This new piano was capable of effects that were impossible in earlier periods, opening the door to musical exploration. The Romantic Movement in music coincides with a general Romantic movement in all arts. At this period, the arts of literature and painting also began to have an influence on music. While Classicism had a more conservative creativity, with an emphasis on balance, control, proportion, symmetry and restraint, Romanticism was a radical kind of expression. It was a search for the new, the curious, and the adventurous. The nineteenth century strove for a harmony that was more emotional and expressive, more fluent in movement and with greater contrasts. This was achieved through a wider dynamic range, fuller instrumentation, a wealth of dynamic and expression marks, performance directions, frequently varying tempo, a large pitch range, longer and more dramatic melodies, modulation to increasingly remote keys, the use of the pedal, octave doublings, extreme tempos, fuller and more dissonant harmonies, a frequent use of diminished sevenths and expanded formal structures. So, who were the great composers of the Romantic era? Schubert, Schumann, Liszt, Wagner, Brahms and Debussy are just a few who have lived on to become a household name. Perhaps one of the more well known Romantic composers is Frederic Francois Chopin. His works include that for piano and orchestra, including 2 piano concertos, four ballads, 3 sonatas, preludes, nocturnes, etudes, mazurkas, wa ...

Persuasive Film Analysis Essay Example | Topics and Well Written Essays - 750 words

Persuasive Film Analysis - Essay Example The fireworks are revealed to be part of a celebration of Al Gore's election to the Presidency in 2000. The dream sequence that follows appeals to Democrats' hopes, dreams, and expectations on a very basic, fundamental level. Contrasted with that is the conspiracy information that a Bush cousin is an executive for Fox Channel in Florida and Bush’s brother Jeb, the Governor of Florida, promised George that he would win. Moore’s film suggests that the means by which Bush won Florida and thus the Presidency was not legitimate, convincingly causing the audience to feel curiosity and a growing sense of unease. Once the dream segment is over, the movie restarts with a black screen and the sounds of the streets of New York the day the planes hit the World Trade Center. In addition to very effective continued emotional appeals, Moore uses well-documented evidence, such as news videos of the moment Bush received news of the attack and callously turned back to reading to a group of children, to prove that George Bush was a bad president. Not only did he steal the election, but he did not effectively respond to emergencies and he was politically compromised by family and business interests. Other evidence he offers includes interviews with influential people, verifiable historic events, photographed images, and documents that he shows on the screen. The evidence is highly convincing and effectively distributed throughout the film to maintain variety and interest. A specific sequence that demonstrates the logic of the presentation occurs as the film examines the business connections between the Saudi Arabian government and the Bush family. Records of the passengers on each of the planes showed that nine of the 13 hijackers were of Saudi nationality, bringing up a disturbing connection. Video records showed that the senior Bush was engaged in a meeting with the Carlyle Group, of which he and the Bin Laden family are involved, on the morning of the attach. Addi tional records illustrate that the younger Bush was bailed out of his several business failures by large financial investments from Saudi business groups during a time when his father was head of the CIA and Vice President. Through this progression, Moore leads the audience to the conclusion that the Bush family must be more personally loyal to the Saudis than to the country they professed to lead. This conclusion is underlined with the parting shot reminding the audience that the only planes flying that day were military planes and a private airline quickly evacuating members of the Bin Laden family safely out of the U.S. The film has many strengths, including the elements listed above, but one of the weaknesses of the film is the overwhelming elements of the conspiracy theory Moore is developing. While the arguments are convincing because they are supported by strong evidence, the accusations are vast. He suggests not only that Bush stole the election with help from people who kne w he was incompetent, but he did so in order to further the personal interests of his family and friends. From the U.S. involvement in Afghanistan to the degradation of civil rights including the Patriot Act, the government’s misuse of terror warnings, and, in the final section of the movie, the conflict in Iraq, Moore's march is relentless and can be oppressive. Because of its approach, the film was easily accepted as truth by people who already criticized Bush before they saw the film, but

Revelation of religion Essay Example | Topics and Well Written Essays - 1000 words

Revelation of religion - Essay Example The Ten Commandments, in particular, were written to govern and facilitate good relationships among men, as well as between God and mankind. For instance, Commandments such as ‘Thou shall not kill’, and ‘Thou shall not steal’ were directed to man, whereas a Commandment such as ‘Thou shall not worship any other God other than me’ was meant to govern mankind’s relationship with his true God. As a Muslim, even though I know that Christianity and Islam have different beliefs, I understand that some practices and beliefs taught in Christian doctrines, for instance, are profound and aid in the wellbeing of human kind. I believe it is wrong to steal since that is what Islam has taught (Aquinas, 282). I believe just as other religions and my religion as well believe in something as well as live for that belief that a holy being is in control of our lives and everything else around us, so do the new religions. Besides, as long as their existence i s truly grounded on making the best for mankind and imparting the right and appropriate beliefs, I believe that they should be given the chance and the recognition they deserve in the world (Aquinas, 282). 3) I have heard of religious myths such as the Judeo-Christian myth. Historically and theologically, it is believed that Judeo-Christian tradition does not exist. Rather it is a secular-myth favored by persons who are not believers. I think the modern articulation of 'Judeo-Christian' is a fault that has changed the path of universal-history by the misunderstanding it has seeded in men's thoughts, if through it a person is destined to apprehend the Jewish basis of Christianity. Therefore, if the expression 'Judeo-Christian' does not connect a common beginning, it is undoubtedly a very dangerous... Right from the beginning of the essay we see that Islam has taught how to respond to heart's emotions such as anger, love, lust and happiness. It has taught how to react to an enemy or how to come to a resolution towards an argument with a friend. It has taught to care for the needy, to contribute to community and to fight for equality and justice. Islam has taught to be a better person, not to just follow my religion but believe and love it. Then the essay focuses on the factors that have made the writer look over different religions and learning those religions. The paper describes the writer's learning about the laws of Torah and the Bible. They teach you to accept new religions because, in general, religions are fascinating natural world wonders. The Ten Commandments, in particular, were written to govern and facilitate good relationships among men, as well as between God and mankind. The paper describes the writer's learning about the Judeo-Christian myth. Judeo-Christian tradit ion is grounded on a contradiction in abjection that has established the course of history at the wrong way. It connects within one breath two ideas that are completely incompatible. Next goes the numerous people, who completely misinterpret the expression ‘religion. The actual meaning of religion is to feel that condition of being tied or connected to the God – to our beginnings as well as our Infinity. In conclusion, we see a wrap up of all the religious positions that have been spoken about in the essay, going through the arguments in the essay.

The Origin Of Money And Banking Essay Example for Free

The Origin Of Money And Banking Essay Origin of Money. Origin of Banking Money did not develop spontaneously at the same time across the world. It has evolved and developed gradually over the past 5,000 years   till it develops into the various forms in which we now know it today. It has assumed different unfamiliar shapes, structures, recognized in certain objects   in whatever communities where it had been used as a medium of exchange before transforming into the present universally acceptable coins, bank notes, and now the â€Å"cashless society† where credits can be accessed with mere presentation of plastic cards, or use of telephone to obtain money from a bank. Indeed the origin of money and banking had come a long way, and this is exactly what this paper is out to explore. According t, Gly Davies, (2002),   Money originated very largely from non-economic causes: from tribute as well as from trade, from blood-money and bride-money as well as from barter, from ceremonial and religious rites as well as from commerce, from ostentatious ornamentation as well as from acting as the common drudge between economic men.   [1] The barter system is the system that has sustained mankind before the evolution of money. But this was discarded because of its complexities and inconveniences.   So the use of money developed out of deeply rooted needs for a more convinient medium of exchange and to some extent customs; the clumsiness of barter provided an economic impulse but that was not the primary factor. The evolution of money had seen it taken different nature, various forms of tools and objects. For example, various precious metals had been accepted and used as money in primitive communities, Also, cowrie shells obtained in some island in the Indian Ocean. In the words of Davies (2002) quoted above, . So important a role did the cowrie play as money in ancient China that its pictograph was adopted in their written language for money.[2] Even in most communities in West Africa used this medium of currency until the recent times. In Nigeria, the cowrie was in use till even the recent decades. Also in China, disc shaped stones were used, and this is known as yap. In variuos other communities in objects like sheep, goat, cattle, manillas, and whale teeth were once used as money. China and some European countries had also produced metal coins in some other forms of objects like spade, hoe, and knives, and they had long been accepted as currencies in their communities. Most archeologies suggested that coins and metal money evolved at the end of the second millenium. The same time that the European coins evolved too. The ancient Greeks used iron nails as coins. Even Julius Ceasar had to taunt the primitive Britons as backward for using sword blades as coins. The invention and modernization of money makes trading and commerce easier. With money, all prices can be expressed in the same way, in terms of how much money is needed to buy the product. The unit of money becomes the measuring stick of value, or what economists call the standard of value. With money, making choices, becomes easier. ORIGIN OF BANKING. According to the account of   Benjamin Bromberg, (1942), he traced the origin of banking to ancient Babylon, in the city of Mesopotamia, where the royal palaces and temples provided safety and security for keeping grains and other commodities. Receipts were issued for all such goods deposited. Even private houses got involved in such banking operations that laws regulating their activities was included in code of Hammurabi.[3] Also, in Egypt, the centralization of state warehouses also led to a ststem of banking. In the view of morris Jatrow (1911), It is believed that the temple is the first bank in the whole world. It has noble existence for about four thousand years. However, its exact financial record did not date beyound the reign of Sabuis (1884-1831)[4] The kept record of payment of tithes, and every revenue from other cities. [1] Davies, Gly . History of Money. From the Ancient Times to the Present Day. Cardif: University of Wales Press. 2002. Pp. 36. [2] Ibid. Pp 36. [3]Benjamin Bromberg,   The Origin of Banking: Religious Finance in Babylonia. The Journal of Economic History, Vol. 2, No. 1 (May, 1942), pp. 77 [4] Jastrow Morris, Aspects of Religious Believe and Practice in Babylonia and Assyria. New York: Princeton Publishers. 1911. Pp 277.

How Social Capital is Viewed by Different Communities Essay -- Social

Introduction The purpose of this essay is to compare and contrast two different papers that highlight how social capital is viewed by different communities in any given society. The first article titled â€Å"Social Capital and Civil Society† was published in October 1999 by Francis Fukuyama from the institute of Public Policy, George Mason University. Fukuyama (1999) explores to examine in a wider context what social capital is? It’s key function in the free market, how social capital is measured and finally makes suggestions on how social capital can be cultivated for the good in any given society. In the second article titled â€Å"What is Social Capital and why is it important to Public Policy?† was published in 1998 by Robert E. Lang and Steven P. Hornburg from the Fannie Mae Foundation. The authors highlight that social capital has a clear link to government housing and urban policy formation and argue that the lack of social capital has a clear affect to community stability and housing provision. By using Robert Putman’s concepts and comparing six different articles on social capital the author’s further see the increase to social capital to an area has a high effect to the community and improves the lives of many people that are living in deprived areas of the society. Brief Outline Articles Article One â€Å"Social Capital and Civil Society† published in October 1999 By Francis Fukuyama from the institute of Public Policy, George Mason University. Fukuyama (1999) defines social capital as the cooperation of a group of people that are mainly formed by two or more people. He goes further to claim that the formation of the group can be between two very good friends or be more complicated like in the formation of religious group b... ...l suggested by â€Å"globalisation† where the involvement of the community is made not just for capital gain but by ideas of culture. In conclusion this two articles even though different and written for two different audiences, prove without a doubt the theoretical concept behind social capital whether the focus is in housing, public policy or civil society, an enhanced social capital within a community can generate good to any given society. Bibliography Fukuyama F., (1999). Social Capital and Civil Society. The Institute of Public Policy. Web. March 1, 2016 https://www.imf.org/external/pubs/ft/seminar/1999/reforms/fukuyama.htm Lang R.E, and Hornburg S.P (1998) What is Social Capital and why is it important to Public Policy?. Housing Policy Debate. Vol.9, No.1, pp1-16. Web. March 6, 2016 http://www.tandfonline.com/doi/pdf/10.1080/10511482.1998.9521284

Mass Culture and the Visual Arts Essay

The essay of Jean Baudrillad is a highly philosophical and sociological paper. It uses complex terms, a lot of analogy, and included a lot of theories which might have been created just for the report. Since Jean Baudrillad is a very accomplished man, his ideas and views are often regarded as top quality, and some tend to bend in immediately believing these. Upon reading the essay, I come to think that it would be unwise to be attached strongly to the author’s feelings and demise regarding the topic. I believe that a lot of his own and personal ideas were incorporated in his paper criticizing the museum guidelines. These ideas may be for the better, but it could also be possible that they may have been affected by the author’s own background. In this view, it is highly important to know a bit about the author to gain a deeper understanding on his essay. This way, we can critically analyze his work and draw some conclusions based on in. To begin with, Jean Baudrillad is a French sociologist and philosopher who writes and criticizes works usually about post-modernism and post-structuralism. He is said to be in line with many modern philosophers in this time. He is a well known writer and proposed many theories regarding human relationship and many other topics, such as wars (World War 2, Gulf War). An interesting topic for him is the evolution of technology processes and their effects to social change. He seemed to be attached in studying these processes and looks at them as a kind of breakout from tradition. He is also very well versed with semiotics, the study of signs, and even wrote a number of papers about it, the writing where the essay was taken being one of it. He believed, like other poststructuralists do, that signification and meaning are only understandable by looking on how the signs interrelate. This point is very important in analyzing this essay since art, especially visual art, is a kind of sign. It is visually available to the naked eye, and can convey many meanings to the viewer. The essay is also a home of many arguments which I believed to be contradictory to his previous theories. He also argued that meaning is based on the absence – a cup means a cup because it does not mean a spoon, a fork, or a spatula. Therefore, to know the meaning of a cup is by not by knowing a cup, by proving that that cup is a not a spoon, fork, spatula. Baudrillad’s theories and expertise may vary from different subjects, but his beliefs in semiotics and signs are crucial in this critic of modern art museums. Now, we can slowly digest Baudrillad’s work and analyze it not only by reading it, but it is also important to take into consideration the author’s stand and opinions on several things affecting the statements he made. The author, in his first paragraph, described the museum as an â€Å"incinerator, absorbing all cultural energy and destroying it. † This harsh depiction of modern art museums was then strengthened by him using different examples. Some of his examples and arguments were a little absurd, and too much to be true. Let’s take for example the first one. He made an analogy between the museum and a nuclear plant. He said that it is not the lack of security, pollution, or explosion but the radiation of a protective zone of control and deterrence. In the center, a kind of political deterrence is elaborated. This deterrence is also showed by the employers, who are assigned to a polyvalent space. They then remained in that space, using all their energy. Deterrence, by definition, is the inhibition of bad behavior by fear, such as punishment. I believe that fear is an important factor here, and the mere fact that the author did not have any proof that fear is actually used in the center makes his analogy a little over the edge. The employers, even though confined to this â€Å"bubble†, never made a statement that they were kept there against their will. After some more critics, he fled to the topic of the mass media, which was discussed crucially. He said that culture in the center is dead, and the masses are celebrating over it by going to the museum. We must take note that the author already gave the masses a reason for their excitement over the museum. Like a disaster, he said, on which humans are naturally invited to look upon. Since there is no way to flee to the museum itself and personally feel this, it would be, if not mandatory, sufficient to look at a very popular way of advertising places of such – their website. Upon inspection of the museum’s website, there are some facts waiting to be discovered. First is the way the museum advertises its exhibits and events. Then, there are the events themselves. The characters that emanate from these advertisements can help in proving some of the author’s arguments wrong. The website, upon first glance, is very simple compared to other sites found all around the internet. Could it be possible that the center was low in funds to create and maintain a more elegant and dashing website? I think not. This is a proof that the center does not aim to catch the audience attention by visual effects. There is a deeper goal for them to invite the masses to the center – for them to see its content and its display, its artists’ works and their playwrights’ plays. By looking at the events posted on the website, it can be noted that a wide range of artistic events are catered for – visual arts such as sculptures, paintings and the like, programs with concerts and cultural events. Their advertisement strategy is simple, a photograph of the event and some few liners describing it. Baudrillad seems to say that the masses have lost the ability to see â€Å"real culture† and dashes only to the museum because of signs, not because of the artistic values it conveys. He accuses the center of hiding true culture from the masses, using signifiers instead of the real thing. But the way the center advertises its programs are simple – come and see this, no other sparkling stars on the computer screen, no lotto tickets waiting to be clicked, no hidden charges, just plain and simple, â€Å"come to the museum to see this kind of culture. † The author, as mentioned above, has always talked about the topic of technology’s effects to the human. For me, this certain technology of using websites as an advertisement strategy deals with a lot of subconscious semiotics. But the center’s website is just a simple page you click, and read a lot on. There are detailed descriptions on the artworks, the shows, the galleries. I would definitely go there for its content, its real culture. The center, in my own opinion, never tried to gain public interest through semiotics and signifiers. The establishment, together with any other modern day museum and galleries, are doing good jobs in opening the masses eyes to a culture beyond traditional. There are some truths in Baudrillad’s analyses of these establishments, but these are not enough to say that modern museums are capable of incinerating culture around it. Culture is said to be a way of living, and one must accept that the modern age needs a new way of living compared to traditional times. This evolution of living also calls for an evolution of cultural art and practices. Modernism has brought just about anything today, and we can’t deny the fact that is has also greatly affected the realm of visual arts. But being modern doesn’t mean that it tries to lose any traditional virtue in it. The whole step is simply bringing in a new dimension of art, and with the help of these modern art museums, these arts can be appreciated the in a way similar to the tradition. A final flaw in Baudrillad’s argument is his description of the buildings external structure. He claims that this structure proclaims that the humans time are never to be that of any duration, that our culture is like hydrocarbons, breaking and synthesizing to make new products. He means that the center breaks traditions and cultures, and puts them together for a new type of culture. I believe that this is giving a rebirth of the culture, and hence not destroying it or any part of it. Baudrilladmust understand that nothing grows exponentially forever. Even cultures, reaches a point wherein you can’t improve on it no matter how much effort you put in. A time will come when people must find a new way to incorporate differences in culture and try to come up with a new one, one that would allow the human to grow without sacrificing the longevity of the culture. Somewhere in his essay, Baudrillad shouted the question on what should be placed on the center. His answer was nothing; the void would have signified the disappearance of any culture of meaning and aesthetic sentiment. This seems to be contradictory to his primary beliefs. Going back a few paragraphs, remember that Baudrillad believed in the theory of absence, that one can give meaning to a sign only because of absence. Like the above example, a cup is a cup since it is not a fork, etc. Thus, having nothing, no culture, no art, no whatsoever in the center would only mean that the museum really do contained culture and art. Works Cited Baudrillad, Jean. â€Å"Simulcra and Simulations† VI. The Beaubourg Effect : Implosion and Deterrence (1981) European Graduate School Website. â€Å"Jean Baudrillad Biography† From: http://www. egs. edu/faculty/baudrillard. html